Design Competition - Lexus Canada & Lumency Inc.
Objective: Design an installation concept that reflects Lexus brand and 2019 Lexus UX model for 2019 Vancouver International Auto Show. 
Team Member: Chris Lee
DESIGN TEAM


CHRIS LEE


JUN-WON KIM

We are an industrial design student from Carleton University. We wanted to participate in this year’s design challenge because we wanted to develop and showcase our abilities to incorporate brand identity and values into exhibit design. This installation concept for the 2019 Lexus UX was the end result of hours of commitment and dedication towards our passion for automobiles and the Lexus brand/identity.
INSPIRATION
The weaving pattern creates an intriguing visual stimuli that creates an intriguing visual stimuli that creates stopping power through an amazing experience. This bending terrain and mesh pattern accentuates the nimble performance and flexible crossover characteristics of the 2019 Lexus UX. Drawing inspiration from the signature spindle grille, a DNA of the Lexus ‘L-Finesse’ design language, as well as the unique woven leather seats from the original Lexus UX concept, this exhibit extends the bold stance of the Lexus brand into the display design itself. 
IDEATION
As an urban explorer, we integrated the common elements found within the urban city landscape into our design through the ribbons in our concept (forming buildings, glass panels, and grid roads through repeating rectilinear forms).
PROTOTYPING
FINAL CONCEPT
Our concept incorporates a simple yet visually stimulating geometric pattern spawning from multiple ribbons spanning the perimeters of the exhibit. This stunning visual tessellation complements the inspiring new 2019 Lexus UX while giving it the stopping power to attract the attention of the press, competitors, and attendees of the Lexus auto show booth. The weaving of the lines hovers over the turntable to convey the qualities of a contrarian consumer while not impending the table’s ability to turn.
Rendering created by Chris Lee
MATERIAL AND COLOUR
The weaving of the blue and purple ribbons provides a sense of craftsmanship which conveys luxury and the welcoming elements of Omotenashi. Use of sensible, top quality materials such as woven nylon or faux leather/suede deliver a message of care and level of excellence to the exhibit that radiates confidence and respect to the guests.
SOCIAL MEDIA INTERACTION
To incorporate social media interactions with attendances of the Lexus booth, we incorporated a number of dedicated areas marked by footprint decals surrounding the display. This allows audiences to interact with the display at breathtaking angles. Here guests are encouraged to create their own definition of luxury by taking and sharing photos on social media platforms with hashtags (#LexusUX and #DefineOnesLuxury) to promote the Lexus brand and the 2019 UX.
2019 VANCOUVER INTERNATIONAL AUTO SHOW
VIEW CHRIS LEE'S PORTFOLIO HERE
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